When Wet Willie’s made a commitment to fight breast cancer, they approached Abshire Public Relations for help getting the word out about 10 coast-to-coast fundraising celebrations held at various franchise locations.

APR immediately developed press materials, shot photos and targeted media in major markets from South Beach to San Diego. Our team generated advance coverage in Charleston, lined up radio interviews in Charlotte, earned ink in Atlanta and spread the word through social media in Savannah.

In honor of Breast Cancer Awareness Month, Wet Willie’s successfully raised more than $6,000 donating all proceeds to Susan G. Komen for the Cure, the world’s largest nonprofit organization dedicated to the fight against breast cancer. Thanks to APR’s efforts, Wet Willie’s exceeded its original goal.

Wet Willie’s appreciated APR’s ambitious efforts to maximize advance media coverage in key local, regional and national markets. Our team was honored to support their efforts to raise awareness about breast cancer and to help find a cure for this deadly disease.