Jennifer Abshire , CEO of Abshire Public Relations, took a trip back to her old stomping grounds at Georgia Southern University this week to share  the “Power of PR,” with current PR and marketing students.

Technology was the topic of the day, as she explained the importance of embracing new technology and demonstrated how to utilize QR codes for marketing needs. “Strong writing and technology skills,” said Abshire, “will continue to dominate the PR industry’s evolution.”